Hosted by Steve Yates · CEO, Prime Guidance®
Amazon, Walmart, Target, TikTok Shop, and eBay — plus branding, media, logistics, and the systems that separate a listing from a business. Not hacks. Not recaps of last week’s Seller Central pop-up.
Latest from the feed
Pulled live from the Prime Guidance YouTube channel, where full episodes publish as video, and merged with Spotify. Follow us on YouTube, Spotify and Amazon Music.
Amazon success isn’t about hacks—it’s about strategy, systems, and execution. In this episode, I sit down with Monte Desai to break down what’s actually working on Amazon today, the mistakes even experienced sellers…
Dec 20, 2025 · spotify
What really triggers an Amazon suspension—and how can sellers get reinstated faster? In this episode, former Amazon insider Chris McCabe shares powerful insights on navigating enforcement, writing effective appeals, and…
Dec 19, 2025 · spotify
In this episode, Saqlain Mahmud, co-founder of Elevate Logistics, shares strategies to accelerate Amazon growth, expand internationally, build a strong brand, and master marketplace operations. Drawing on his experience…
Nov 6, 2025 · spotify
In this episode, Sreenath Reddy – Founder & CEO of Intentwise – shares how to leverage Amazon’s latest advertising and data analytics tools for marketplace success. With two decades in digital advertising and data…
Oct 29, 2025 · spotify
What the show is for
Each episode is built so a founder, marketplace lead, or operator can use something on Monday — strategy, systems, compliance, media, or the unglamorous work of inventory and contribution margin.
Host
CEO of Prime Guidance® and founder of All Industry Consulting LLC. Former leadership roles at Amazon, Dick’s Sporting Goods, and eBay Enterprise. Thirty years in retail, twenty-three in ecommerce. Based in Prosper, Texas. He hosts Prosperous Sellers.
